Skip to main content

I Shop, Therefore I Am - Mary Portas


Description

A GUARDIAN 'BEST BOOK TO LOOK FORWARD TO IN 2025'

It’s the 1990s: Britpop is dominating the charts, Kate Moss and Naomi Campbell stare out from the cover of every glossy magazine and British fashion is ripe for reinvention. Leading the charge is a twenty-something Mary Portas who has been brought in to revitalise the department store Harvey Nichols, at the time more likely to be associated with dowagers than daring designers.

With department stores in decline and an alpha male leadership team watching closely, the pressure is immense: make it profitable and make it relevant. Mary steps into a world she doesn’t fully understand – and at first, it shows. But what seems like vulnerability quickly reveals itself as vision. She doesn't rely on fitting in; she leans into instinct, takes bold creative risks and reimagines what luxury could be.

By the millennium, the store would be renowned for its outrageous, headline-grabbing, traffic-stopping window displays; patronage by style icon Lady Di and Bolly-swigging duo Patsy and Edina of the iconic sitcom Ab Fab – no longer fusty old Harvey Nichols but Harvey Nicks, daaarling! I Shop, Therefore I Am is the story of how she did it.

Mary takes us behind the shop window – to the people who kept the show on the road and the early lessons that shaped her career. Told with her trademark wit, grit and candour, readers will see first-hand how, armed only with the blank canvas of a shop window and her own creativity, Mary created an era-defining global brand destination.

Review

I loved Shop Girl and was really looking forward to reading this next installment. It did not disappoint.

For some this will be a history book, as it charts Mary's journey through her time at Harvey Nichols in the 1990s. For me it was a reminiscence, and I enjoyed remembering all the trends and new developments that now are enshrined in our culture.

The part I found most interesting was the behind the scenes goings at Harvey Nichols with the newly launched Ab Fab. I didn't realise that before Ab Fab we never said Harvey Nicks - or that it was such a positive impact on the shop and career of Mary.

There were so many colourful and candid anecdotes involving members of named staff, that I wondered if their names  had been changed? It was very entertaining, but at the same time the toil that Mary and her team went through was also apparent. So much social history is also in the book, from the lack of women on the Board of Directors at HN and the attitude to maternity leave. 

I'm giving this book 4 out of 5 stars. My thanks to NetGalley for the ARC to review.

Comments

Post a Comment

Those leaving a comment on any post on this blog do so in the knowledge that their name and blog link are visible to all who visit this blog and by providing their comment they have published their own personal details on this blog and also consented to our use of that personal information for that specific purpose.

Popular posts from this blog

No One Would Do What The Lamberts Have Done - Sophie Hannah

  Description The twistiest murder mystery you are ever likely to read? A story about a family that does the unthinkable in order to save the life of one of its beloved members? Both? Or something else altogether? You'll have to read until the very last word in order to find out… You think it will never happen to you: the ring of the bell, the policeman on the doorstep. What he says traps you in a nightmare that starts with the words, 'I'm afraid…' Sally Lambert is also afraid, and desperate enough to consider the unthinkable. Is it really, definitely, impossible to escape from this horror? Maybe not. There's always something you can do, right? Of course, no one would ever do this particular something – except the Lamberts, who might have to. No one has ever gone this far. Until Sally decides that the Lamberts will… 'An incident involving a dog in a small village escalates to an all-out conflict, turning neighbour against neighbour, and culminating in murder. Bu...
Post a Comment
Read more

The Dilemmas of Work Women - Fumio Yamamoto

  Description The classic Japanese bestseller published in English for the very first time -  a darkly funny and relatable book portraying the lives of five women 'Witty, wise and thought-provoking' Cecelia Ahern 'Crackles and pops with humour, empathy and intelligence' Lisa Owens, author of  Not Working 'So brilliantly written that I kept trying to memorise sentences in order to repeat them to people later' Roxy Dunn, author of  As Young as This Izumi  needs to get a job. Haruka  needs to stop talking about how she once had cancer. Katō  needs to get through a shift at the convenience store without being harassed. Mito  needs to break up with her boyfriend - or marry him. Sumie  just needs somewhere to live. In this classic Japanese bestseller, published in English twenty-five years after it took Japan by storm, the lives of five ordinary women are depicted with irresistible humour and searing emotional insight. Review A collection of short ...
Post a Comment
Read more

The Girl on the Train - Paula Hawkins

Description THE NUMBER ONE BESTSELLER. YOU DON'T KNOW HER. BUT SHE KNOWS YOU. Rear Window  meets  Gone Girl , in this exceptional and startling psychological thriller Review I must be one of the last people to read this book. I did apply for a review copy but unfortunately wasn't successful. I then waited for the book to come down in price which it didn't - so I decided I would buy it and read it straight away! I'm sure it will be a film and before anyone gives away what happens I felt I really needed to get it read, so it jumped the TBR queue. There is not much plot outline from the publisher as you can see in the description above, so there wasn't a lot to go on when I began to read the book. First of all the book jumps around date wise - past and present and also between the main characters. I did have a little trouble remembering who was who and which time frame we were in - but that soon settled down. I also had to re-read the beginning because I th...
3 comments
Read more