Description
People like Emmy Jackson. They always have. Especially online, where she is Instagram sensation Mamabare, famous for telling the unvarnished truth about modern parenthood.
But Emmy isn’t as honest as she’d like the fans to believe. She may think she has her followers fooled, but someone out there knows the truth and plans to make her pay . . .
But Emmy isn’t as honest as she’d like the fans to believe. She may think she has her followers fooled, but someone out there knows the truth and plans to make her pay . . .
Review
I'm not sure I've ever read a book quite like this before.
Emmy is IG influencer Mamabare connecting with her fans, telling it like it is with no filters. Her followers hang on her every word, IG photo, and buy her branded merchandise.
The book begins with Emmy letting us into her world. Then in the next chapter, her writer husband Dan tells us just how the world of Emmy really is. Straightaway we are given a backstage pass to the real life Emmy and just how she goes about curating that wonderful IG feed of hers.
At this point I was thinking this was going to be a look behind the scenes of an IG influencer. But then interspersed within the chapters comes another voice. It's a sinister voice and maybe it's a stalker?
The book is certainly contemporary and should IG ever fold I'm not sure that it will last the test of time, but it is of "now". Written by a husband and wife team the writing was seamless and cohesive. I was hooked into the book but once I realised there was more at stake here than just Emmy's IG profile, I raced through the book desperately needing to find out what would happen.
There's not much to like about the characters who are self serving and manipulative. I did like the character of Irene, Emmy's agent. She was something else and so quick witted.
I'm giving this book 4 out of 5 stars. My thanks to @Nottstvbookclub for my copy of the book, which I won in their competition. I also enjoyed the book group discussion tonight on Notts TV.
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